Friday, August 12, 2011

Geico Commercial - "that's a complete dramatisation"

There's a Geico commercial that I've seen several times. It features the gekko talking about what types of coverage Geico offers, and then he says, "and you can get an English muffin with jam. Ohhh, tasty." The Gekko continues to walk for a few seconds, then says, "Of course, that's a complete dramatisation."

No, it isn't. What he meant to say was fabrication, but either the gekko isn't too smart, or the person writing the commercial isn't.

A dramatisation is what crime shows do - actors re-enact a particular crime with perpetrator or victim. Or a true story is told in fictional formatas for example the Titanic movies are a dramatisation of the actual Titanic tragedy. But that isnt' the same as the gekko telling everyone a complete lie, that if you go to a Geico office you're going to get an English muffin with jam.

Of course, it's meant to be funny - but the thing is ...why hasn't anyone noticed he's using the wrong word? Or do they not care because they think no one else will notice?

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