It's the typical commercial which "wussifies" the male and shows the woman disrespecting him.
Don't get me wrong, I like commercials that show strong, confident women, but there's no need to wussify men or show women having contempt for them.
In this particular commercial, a guy cries out in pain, as he's getting Cyber-Monday cramp from ordering too many things online. His wife/girlfriend takes over, and sneers at him in contempt for getting cramp.
Is that really necessary?
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