Axe is a cologne for both men and women.
Their latest commercial is horrible. An elegy to destruction...and to having sex while in the midst of that destruction.
The commercial shows a big city, New York City presumably, with people just going crazy. A man and a woman catch sight of each other - total strangers - and make a beeline toward each other, finally stopping in a pose like they're just about to tear their clothes off and have sex.
Meanwhile, all about them, there are car explosions, buses turning over, a man in a wheelchair about to be hit by a truck, a little dog looking for its lost owner... just mindless violence that viewers are supposed to find amusing?
They may be attempting to do the "over the top" thing that is supposed to be humorous - that worked so well in that latest Shatner commercial - but this over the top is just repulsive.
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