Saturday, December 22, 2012

Some liquor commercial...Bacardi

I've blogged about this commercial before... some large fat guy wearing a very small swimsuit struts along a beach carrying his bacardi and soda or whatever he's got. The tagline: " Be comfortable."

There's a new one now, where he's just standing around with his glass. We dont' see what he's looking at, but he's doubtless ogling all the stick-thin women on the beach who wouldn't actually give him the time of day although he doubtless thinks they're all looking at him in admiration rather than astonishment....

Is it done this way because men consume hard liquor more than women do...or because "being comfortable" doesn't extend to women who should all be skeletal and not, at the very least, comfortably plump.

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