It's Miller Time commercial

I've seen this commercial a few ties... a few young men are in a restaurant. There's close-ups of someone swabbing someone's face, wringing out a towel, a lot of tense looks... then it turns out all the guy is doing is trying to eat a plate of buffalo wings. He finishes, he leans back as if he's really accomplished something important and then he thrusts his hands into the air like he's a champion.

I laugh at the stupidity of it.

There's no denying that humans are competitive and they'll make a competition out of anything - young men more so than any other population group...

but seeing how many hotdogs or eggs or live minnows you can stuff into your face at any one time? How stupid is that? And to act afterwards as if you've accomplished something important, and are actually "better" then the contestants whom you beat out?

With this commercial, Miller seems to be actually advocating such childish behavior!