Friday, January 6, 2012

Doritos Fire Tortilla Chips - commercial

Just saw this absolutely awful commercial on TNT, in the middle of the crime drama Las Vegas.

Middle aged black businessman in an office is eating a small bag of Doritos Fiery Tortillos. Younger, nerdy looking white guy comes up to him. Black guy has Doritos residue on his forefinger. White guy grabs his hand, sticks his forefinger into his mouth, and sucks it clean.

Homoerotic sexual intercourse imagery, anyone? Not to mention totally inappropriate office behavior.

But it gets worse.

Another middle age white guy finishes his bag of Doritos and wipes his hand on his pants. The nerdy white guy rips his pants off and holds them up to his nose, breathes deeps and shudders like he's having some kind of heroin injection. The fact that he whispers Doritos afterwards is hardly sufficient.

I mean, come on, Doritos. Do you really think that commercial is going to appeal to anyone - except those who have just secretly had their heroine addiction validated?

Nerdy businessmen wiping hands on pants, sniffing pants, sucking fingers. Who in the world is going to buy this product after seeing that commercial? I know I won't.

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