Sunday, March 4, 2012

A general observation

One thing I've always complained of as I've watched first-run TV throughout the years is the utter drivel of the TV commercials.

TV commercials do work - I have bought a few things based on commercials! (in the past). For example several years there was a Doritos commercial with Jay Leno, with the catch phrase "We'll make more." First time I saw this - the first generation of this commercial, I liked it, had a craving commercials and immediately went out and bought some!

But the Cheetohs commercials - I like Cheetohs but I'm somewhat reluctant to buy them anymore because of the atrocious commercials they've had over the last couple of years. Some smart-aleck, hippie or stoner (I think) Cheetah (as opposed to a previous incarnation of this animated Cheetah that they used many years ago who was just obsessed with eating Cheetohs) who actually encourages destructive behavior.

There was the series of commercials where this cheetah encouraged a woman to scatter Cheetohs on top of a woman's nice car so that birds would peck on it and destroy the finish, as well as defecate on it, presumably.

There were others of the same ilk, which rather cooled my enthusiasm for Cheetohs. I"m not going to reward them with income when I don't like the message they are sending to our young people.

But, just in general, commercials for a long time have been sending subliminal nessages to folks. Which might be okay - when it's late at night and you've got a man and a woman and they see a commercial about some kind of condom with some kind of lubricant that heightens the enjoyment - should we really say - hey, you can;t show that on TV? But when this commercial is aired in the morning or aftertoon when impressionable kids are watching it?

Or the Victoria Secret commercials which I have seen on the Family channel - presumably watched by families -moms and dads and their young kids. Should young kids really be seeing women dressed in their underwear lying on the ground in sexually inviting poses begging men to say "You love me," as those words are all that matter before two individuals have sex. (What young man with no interest in what a girl looks like or what she is, hasn't said that in order to get some sex out of her?)

Today's commercials encourage folks to engage in destructive behavior to someone who has been mean to them, or whom they just don't like. It encourages the razzing of individuals (if you don't drink this beer you will lose your "man card".) and so on.

As for the commercials aimed at women - sex, sex, sex. You want to be attractive to a man - regardless of what he looks like, mark you - you've got to be skinny with perfect white teeth, ya da ya da.

And the commercials actually aimed at the family - with a stupid dad, a know-it-all mom, and a boy and a girl child who are smart alecks and know more than both their parents - no womder parents these days don't get no respect.

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