Where is the logic in this?

There's a lot of devolution media out there, so much so that what I'm going to talk about today is really the minorist of minor things, but it's been a pet peeve of mine for over five years.

I've listened to BBC Radio 7 for about 5 years. They air mysteries, science fiction and comedies from over 40 years of British radio. And they have an e-newsletter that they send out, giving a preview of what's coming up.

And one thing they do is put a photo of an actor or other radio personality at the top of the selected subject (i.e., Crime and Thrillers), and then, the next paragraph down or somewhere, way down on the page, they give the name of the radio show that the actor is to appear in.

This has never made sense to me. If they have the photo of the actor at the top of the section, doesn't it make sense that the paragraph about their radio show should be with that photo? Doesnt' that just make sense?

But they've never done it that way. The photo always comes first, and the description of their radio program is way down in the text.

I commented on this once, way back when BBC Radio 7 had a message board, and I was told, "Well, you have the option to receive the newsletter without photos." Totally missing the point. Well, I guess the Brits don't like Americans coming in and trying to get them to do their jobs in a common sense manner.

Well, as you can see from the photo above, BBC Radio 4 extra - which is what Radio 7 has become, follow the same practice. In the Crime and Thrillers section, you see that the actress pictured is Imelda Staunton. But the paragraph that accompanies her photo is about a different radio show entirely. It's the paragraph below that one that talks about her radio show, Julie Enfield Investigates.

And as you can see, they do not identify who the actress in that photo is, so the unwary - or at least, the American who doesn't know what most British actors look like - can very easily think that the actor is someone spoken about in that first paragraph, instead of someone totally different. That is another thing they never do - identify who the actor in the photo is! Which again leads to confusion!

There are four or five other sections in the newsletter - for sci fi, for comedy, etc., and each one has a photo, done the same way. It's a deliberate thing they do, and I just don't understand it!