I've seen this commercial a few times in the last couple of weeks.
Some wimpy white guy, who looks like he's in his 40s, is in a gym and waves over a big fat white guy in a brown leotard, and presses against him. Then with his eyes he sends an indication, and another big fat white guy in a brown leotard presses against him, so he's sandwiched. The advertising line: What wouldn't you do for a Klondike bar?
Apparently the message of this commercial is its perfectly all right to make a total idiot of yourself if it gives you something nice in return.
As for subliminal messages... obviously the white guy in the middle should be sandwiched by two black guys if he's supposed to be an accurate imitation of a Klondike bar (vanilla icecream sandwiched between two choclate cookies). As it is, there are two white guys in brown leotards, which doesn't make any sense.
Secondly of course is the fact that none of these people is physically attractive, presumably because Klondike didn't want to be accused of making a homoerotic commercial. And I must say they succeeded in that. It's not homoerotic, it's not even erotic, it's just.... stupid.
(I just went to YouTube to see if this commercial was on offer there, and its not. But a lot of Klondike bar commercials are there, and they all have the same theme, people doing stupid or humiliating things to be rewarded with a Klondike bar. Just sad.)
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