Monday, May 10, 2010

Stride, the long-lasting gum (commercial)

Stride is, as its name implies, a "long-lasting gum." The advertisers for this product have long used the media to de-evolve potential purchasers of this product.

Their first set of commercials featured an innocent man or woman walking down the street, suddenly attacked and assaulted by various people, so that they are made to spit out their gum, which the attacker then takes and runs away. The punchline, "Chew another piece already. Or we'll find you." [The attackers and attacked have always been whites, if I remember correctly.]

This is supposed to be funny? Showing innocent strangers randomly attacked, in a "humorous" manner? What does that teach kids?

I just saw a new commercial today. 10.09 am, Spike channel, during CSI. I had the sound down and was just able to watch the action, which showed grown men and women throwing some kind of liquid on each other, in anger.

There is already too much random violence in the world...and in particular the US, with people attacking each other on the street because of a "look", or even just an insulting phrase. People no longer just ignore such provocations, they have been trained that they must not be accepted and that violence is the only appropriate response.

[These "Stride commercials" are so well known that people actually make parodies of them and put them on YouTube.]

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