Thursday, May 6, 2010

Ortho Weed Be Gone (commercial)

I've seen this commercial several times, most recently on May 6, 2010 at 1.44 while watching an episode of Yes, Dear. Features a husband and wife. They own a home, and the husband apparently killed all the lawn with a product that he hoped would just kill the weeds.

Wife is so sarcastic and smarmy, making jokes about the fact that it was he who killed the weeds. If their roles were reversed and it was the husband making fun of the wife you know feminists (in which camp I count myself) wouldn't stand for it, but because it's the wife putting down the embarrassed and humiliated husband, it's perfectly okay.

Most commercials which feature husband and wife are like this. Husband is generally portrayed as incompetent, wife as competent. Wife always talks to and about husband in a superior, condescending manner.

Presumably this is supposed to be humor, but it's just teaching the kids who watch these things that "superior and condescending" is good, and that they have a right to talk to their boyfriend/girlfriend in that manner, and boyfried/girlfriend must get upset about it.

No comments:

Post a Comment