All soap operas are part of devolution media, without exception, but this particular postis about a commercial for One Life to Live which I just saw on the BBC America channel.
I had the sound down, so I couldn't hear it, but it looked like the advertisement for a musical. People dancing. Fine. But then, interspersed with that, were men and women passionately making love - the faces contorted in orgasmic delight, the bodies in bed, etc.
Now it's 12.38 and this commercial is being shown during Antique Roadshow, and I'm not sure how many young kids and teens watch this show, and thus will see this sex-soaked commercial, but what is it teaching them? Why, that sex is fun, that sex is pleasurable.
Which it is, of ocurse, but young kids also need to know that sex can lead to pregnancy, to a guy who says, adios, have fun taking care of that kid on your own, or failing that, to sexually transmitted diseases, if the proper precautions aren't taken.
Just as every single commercial these days that is trying to sell some kind of medicaiton has to list all the side effects, so these commercials should have to do the same thing.
But, presumably, the reason why they focus on the sex is because that is what young women (I believe the audience for soaps is mostly women - sad) tune in to these soap operas to see. And there is nothing left to the imagination in that regard any more.
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