Tuesday, November 8, 2011

Pizza Hut Commercial

There's a new Pizza Hut commercial. I've seen it a few times. I've never heard it - it always seems to come on when I've got the sound down on the TV, but just watching it is offensive enough.

Typical white family - middle aged mom and dad, and a young son.

Some kind of spiel about the pizza. Then the dad tries to talk like a hip-hop African American DJ, and spins imaginary platters. And his young son looks at him like he's a total idiot.

End of commercial.

Why, why, why is it necessary for white dads (or, as the case may be, black dads) to be made fools of in such a way? If it is necessary to the commercial for the white dad to emulate a black dj and hip hop culture. presumably because the son is into that kind of music, could not the boy say, "Oh, cool, dad" or something of that nature? Why make it seem like the boy has total disrespect, even contempt, for his father?

It's not a funny commercial - it's a dangerous one.

1 comment:

  1. And it's to get the attention of every type of viewer. Companies try to find the best way to advertise. I guess you don't have a single ounce of comedy in your veins at all. They advertise in such ways that will get the viewer's attention. I can see it caught yours.

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