Wednesday, November 9, 2011

Geico Commercial - the three white nerds

I can't remember if I've commented on this commercial before or not. I certainly meant to.

Geico has several different spokespersons and things - the most famous of which is the Gecko. There's another spokesman, the guy with the greased hair who comes up and says "Is switching to Geico as cool as_________," and then some example.

In this commercial, we've got three nerdy white guys in an office, who take out their cellphones and try to make music with them. One of the nerds gets his foot stuck in a chair, and tries to kick it away, and all three of them look like total idiots. A black woman - making copies - turns to look at them like they're total idiots.

It's just an embarassing commercial - which I assume is popular because it's been running for several months.

How to decide if a commercial is racist? In this case, racist against whites?

Turn the commercial around - make it three black nerds, and a white woman walking past and looking at them with such disbelief at their nerdity. You can bet there'd be outrage from the black community about that.

Now, I don't really think the commercial is racist - just offensive and stupid. Again, males are being made to look and act like fools, while the wise woman looks on more in sorrow than in anger.

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