New Balance has a new shoe out that is supposed to help women tone their muscles and butt while they walk.
So the commercial shows women walking away from the camera, wearing very very short shorts, and talking about how these shoes tone the muscles etc., and the women are swaying their hips and it's all eye candy for the boys and men watching.
I mean, really. Are women influenced by this commercial to get shoes to tone their legs and butts, or are they influenced by the knowledge that guys will watch their behinds as they walk and is it that what they desire?
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