There have actually been a series of commercials, in which a middle-aged but beautiful "Mother Nature", wearing a 1970s-ish skirt and jacket - I assume to look like some sort of exectutive, appears in a woman's life holding a box called "Monthly Gift" while looking extremely snarky and evil.
Just saw one onthe FX Channel while watching Deep Rising at 11.50am today. (A movie that is its own horror, but that's a rant for a different blog!)
What does this tell girls, and women (assuming any of them are watching this testosterone-laden movie, and I suppose any of those who like Anthony Heald or Treat Williams are)? Well, on one level, that other women, particularly executive women, are "evil," always ready to do you down.
On another level, I suppose it is trying to be funny. "Monthly gift" is one of the euphemisms for one's period, so presumably the creators are just tying to be funny, but there are underlying issues in how they portray "Mother Nature".
(And I've just looked on YouTube, and apparently these commercials are so popular that Tampax has its own channel devoted to them!)
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment