The only commercial I've seen for these things - there may be others (http://www.remotepatrolled.com/2010/05/huggies-jeans-commercial-i-poo-in-blue/) has a young boy, 2 or what have you, wearing sunglasses, strutting along like he's cock of the walk in his blue jeans diapers, being stared at with lust by grown women and eventually grown men.
The idea is that the babies will look cool as they poop, and its for the trendy parents who follow ever style trend and don't hesitate to buy their younglings $400 shoes that they'll grow out of in two weeks.
Not that I expect these diapers to cost that much, but if they did, some dim bulb would probably buy them.
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