Sunday, September 12, 2010

Burger King (commercial)

watching the Packers vs the Eagles, 7.03 pm.

Some guy in a delivery outfit starts singing some stupid song about Breakfast, then marches down the street, to be joined by men - all men - from various walks of life. At one point they walk past a beautiful blond woman watering her lawn. She's got one hip thrust out and is looking at the men (or rather, the camera) with a "Would you like to have sex with me right now? Come on in!) expression on her face.

So of course the middle row of guys walk through flowebeds and into poles, because they're too busy looking at this eye candy to watch what they're doing.

Then they continue their march to Burger King.

And I'm like... who is the audience for this? Does Burger King think that only men watch football, and that only men stop in at Burger King for breakfast instead of women? And is it really necessary to pander to their prurient fantasies, that there will always be some beautiful blond out on a street near them, just aching for them to have their way with her?

No comments:

Post a Comment